ADRIAN
// Marketing & Creative Professional — Toronto, CA

Adrian
Fernandes

Turning strategy into stories that inspire action. I help brands communicate with clarity and purpose — from integrated campaigns to creative direction and brand identity.

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// Brands I've worked with
CAST GROUP P&G US POLO ASSN. JSW GROUP ASIAN PAINTS ROSE TUTORING SOUZAS KITCHEN
// 01 — About
The
Strategy

I've spent my career helping brands communicate with clarity and purpose. As a Marketing Coordinator at CAST Group of Companies, I managed campaign workflows, optimized content for digital platforms, and supported PR, social media, and CRM outreach.

Earlier, as an Account Manager and Copywriter in creative agencies, I worked with global and local brands across finance, lifestyle, education, and technology sectors. These experiences strengthened my ability to translate complex ideas into accessible, persuasive communication.

My approach is rooted in empathy and strategy — understanding what motivates people, and building marketing stories that reflect value, not just visibility.

// Core Skills
Content Strategy Campaign Planning Account Management SEO Optimization Copywriting Digital Communications Web Design Product Photography Email Marketing Trade Show Planning Event Planning
// Platforms & Tools
Zoho CRM Adobe Creative Suite GA4 SEMrush Meta Business Mailchimp WordPress Notion Google Search Console Trello
// 02 — Selected Work
Case
Studies
01
CAST Group of Companies
Email & Social Media Content Strategy
Led cross-functional marketing for BlackTrax and Wysiwyg. Managed email campaigns for 50,000+ contacts, optimized UX for international audiences, and coordinated 50+ annual campaigns across sales, product, and creative teams.
Email Marketing Social Media CRM SEO UX
Improved campaign delivery timelines by 30% through cross-functional coordination for 50+ annual campaigns
Increased email engagement by 15% using Zoho Marketing Plus for 50,000+ contacts (CASL & GDPR compliant)
Achieved No. 1 search ranking for key targets, driving 15% increase in lead conversions
Reduced bounce rates by 15% and increased session duration by 20% through UX improvements
Email Banner
Email Banner
USITT Email Banner
USITT Email Banner
Wysiwyg Promo
Wysiwyg Membership Promo
Social Post
Social Campaign Post
↗
02
Procter & Gamble
Digital Display Copywriting
Wrote copy for Google Display Network banners across multiple P&G product lines. Ensured brand consistency and compliance with global quality and tone guidelines while meeting tight delivery schedules.
Copywriting GDN Brand Compliance Global Campaigns
Delivered 20+ banner copy sets within tight deadlines
Maintained alignment with P&G's global creative and brand standards
Passed multiple regional compliance reviews across markets
Gillette Banner
Gillette GDN Banner
Whisper Banner
Whisper GDN Banner
Friends with Benefits
Friends with Benefits Banner
↗
03
US Polo Association (India)
Integrated Digital Strategy
Led brand communication strategies aligning creative with core business goals. Developed integrated content strategies across digital and traditional channels to maximize brand visibility and audience engagement.
Brand Strategy Content Strategy Digital Social Media
Achieved 20M+ impressions and 68,326+ clicks across campaigns
Generated 7M organic reach with 2.1M engagement — exceptional 31.67% engagement rate
Significantly boosted brand visibility and audience retention through strategic content alignment
↗
04
JSW Group
Corporate Communications & Campaign Management
Managed social media, corporate communications, and event promotions for a $10 billion industrial conglomerate. Developed messaging for CSR initiatives, leadership announcements, and large-scale corporate events.
Corporate Comms Social Media CSR Events Award-Winning
Strengthened corporate voice through clear, consistent messaging across all channels
Coordinated communications for multiple high-visibility events and CSR campaigns
Award-winning #MoreThanSteel campaign — Best Industrial Brand at Social Samosa
JSW Corporate Post
Corporate Post
JSW Event
Event Promotion
JSW CSR
CSR Campaign
↗
05
Rose Tutoring
Rebranding & Digital Marketing Strategy
Led a full rebrand including logo, web content, and marketing materials to modernize the brand and attract parents seeking personalized learning support.
Rebranding Logo Design Web Content Paid Media
Delivered full rebrand and digital content refresh from concept to launch
Improved communication clarity and brand perception for target audience
Established consistent visual and verbal identity across all touchpoints
Rose Tutoring Logo
Brand Logo
Paid Media
Paid Media & Social
Marketing Asset
Marketing Asset
↗
06
Souzas Kitchen
Brand Management & Creative Direction
Handled brand management and creative direction for a Portuguese-inspired cloud kitchen from launch. Oversaw logo design, visual identity, and all social media campaigns through sustained promotion.
Brand Identity Creative Direction Social Media Logo Design
Built cohesive brand identity and tone from the ground up
Directed creative production for logo, packaging, and content rollout
Established consistent storytelling and design for social presence
Souzas Logo
Brand Logo
Campaign
Kitchen Campaign
Final Campaign
Final Campaign
↗
// 03 — Contact

Let's
Work
Together

Email fernandesadrianca@gmail.com LinkedIn adrian-fernandes-toronto Location Toronto, Canada